Justin is the first male celebrity to have a female fragrance as his first fragrance. This fragrance is his second one and he designed the scent around smells that he likes; mandarin, wild berries and pear with a touch of soft florals. Justin also designed the fragrance for his fans around the idea that together they can change the world.

With the power of Bieber (3 billion YouTube views, 44 million Facebook fans, 22 million twitter fans) and this new fragrance, Liza is helping Justin make a difference in the world.

The charity that benefits directly from the proceeds is Pencils of Promise, a community organization that believes education is a basic human right. They are committed to empowering people by building sustainable schools, partnerships and solutions to enable basic education for underserved children all over the world. Justin donating the sales from his perfume will help change lives and inspire hope.